What is TRIP?

We live in an increasingly digital world, and customer expectations are changing. The North Shore’s only Digital Out of Home Media (DOOH) Network is launching this autumn and is set to change the face of advertising in the region.

TRIP, our new Tourist Reach Information Program, is an innovative new tool for attracting and encouraging tourism along the North Shore. Providing a valuable service to travellers, tourist destinations, and advertisers alike, the strategically placed digital screens in areas of high tourist interest will attract and keep customer attention with eye-catching visuals, instant updates, and constantly rotating messages.

These screens will provide tourists with access to immediately updatable information such as travel deals and nearby areas of interest, with a special focus on promoting the scenic drive along the North Shore from Duluth, MN to Thunder Bay, ON.

Interested in advertising? Advertisers will have the opportunity to showcase customer-driven marketing messages in areas of high-tourist traffic.

Interested in hosting TRIP in your establishment? Your TRIP Media digital screen will feature content specific to your customers, creating a lasting impression and resulting in increased revenue.